10/12/2023 0 Comments Seamless mcdonalds![]() ![]() By understanding its SWOT analysis, we can understand how the company managed to stay afloat and continue to grow in an increasingly competitive industry. This article explores the dynamics that shaped McDonald’s as a business, its internal and external environment, and its performance over time. Its focus on nutrition, convenience, innovation, and affordability plays a significant role in its brand positioning. ![]() After working as its franchise agent for some time, Ray bought the company and developed it into the global giant it is today.Ĭurrently, McDonald’s operates in more than 120 countries, serving about 69 million customers daily across approximately 38,000 locations. Ray was a milkshake mixing machine salesman who saw the potential of their business and opened the first McDonald’s franchise in Des Plaines, Illinois. Later on, in 1955, while working with their “Speedy Service System,” the McDonald brothers brought in Ray Croc. It sold a few items, including beverages, burgers, and fries which allowed them to focus on quality and speed of service. Richard and Maurice McDonald founded the business in 1940, operated it for a while, and then rechristened it as a hamburger stand. McDonald’s Corporation (NYSE: MCD) is an American multinational fast food restaurant chain headquartered in Chicago, Illinois. ![]()
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